haku: @journal_id 1335 / yhteensä: 88
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| Tekijä: | Celuch, K. Kasouf, C. Strieter, J. |
| Otsikko: | The influence of organizational market orientation on individual-level market-oriented cognitions |
| Lehti: | Psychology and Marketing
2000 : NOV, VOL. 17:11, p. 935-954 |
| Asiasana: | COGNITION PSYCHOLOGY EMPLOYEES |
| Kieli: | eng |
| Tiivistelmä: | This study addresses the psychology of individual-level market information use by examining aspects of firm market orientation and employee cognitions related to information use. Consistent with expectations, employee perceptions related to firm market orientation influenced employee- perceived capabilities, which, in turn, influenced benefit perceptions related to using customer information. This research holds important implications for the mangement and future exploration of employee market-oriented behavior. |
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