haku: @indexterm thinking / yhteensä: 88
viite: 8 / 88
Tekijä: | Martin, B. A. S. Lang, B. Wong, S. |
Otsikko: | Conclusion explicitness in advertising : the moderating role need for cognition (NFC) and argument quality (AQ) on persuasion |
Lehti: | Journal of Advertising
2004 : VOL 32:4, p. 57-65 |
Asiasana: | COGNITION THINKING |
Kieli: | eng |
Tiivistelmä: | This article tries to contribute need for cognition, which addresses a personĀ“s propensity to effortful thinking. This research examines the role of involvement, and tries to contribute the need for cognition. |
SCIMA