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Tekijä:Baines, P.R. (et al.)
Otsikko:The dark side of political marketing: Islamist propaganda, reversal theory and British Muslims
Lehti:European Journal of Marketing
2010 : VOL. 44:3/4, p. 478-495
Asiasana:marketing
strategy
politics
communication
terrorism
theories
research
United Kingdom
Vapaa asiasana:discussion
Kieli:eng
Tiivistelmä:This paper aims to discuss exploratory research into the perceptions of British Muslims (hereafter as: B-Ms.) towards Islamist (here as: I.) ideological messaging to contribute to the general debate on "radicalisation". Four focus groups were undertaken with a mixture of Bangladeshi and Pakistani B-Ms. who were shown a selection of I. propaganda media clips, gathered from the internet. It is proposed that I. communications focus on bringing about change in emotional states, especially inducing the paratelic-excitement mode, by focusing around a meta-narrative of Muslims as a unitary grouping self-defined as victim to Western aggression. It is concluded that B-Ms. respondents were unsympathetic to the I. ideological messaging contained in the sample of propaganda clips.
SCIMA tietueen numero: 269716
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