haku: @indexterm OPINION POLLS / yhteensä: 88
viite: 40 / 88
Tekijä: | Leigh, J. H. Martin, C. R. |
Otsikko: | "Don't know" item nonresponse in a telephone survey : effects of question form and respondent characteristics. |
Lehti: | Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 418-424 |
Asiasana: | OPINION POLLS RESPONSE RATE SURVEYS |
Kieli: | eng |
Tiivistelmä: | Effects of question form, question content, and respondent experience/involvement factors on indicators of "don't know" item nonresponse to attitude questions were investigated in split-ballot experiment with 398 respondents. Results provide support for premises of the threshold model formulated by Schuman and Presser. |
SCIMA