haku: @indexterm inventory control / yhteensä: 880
viite: 232 / 880
Tekijä:Moinzadeh, K.
Ingene, C.
Otsikko:An inventory model of immediate and delayed delivery
Lehti:Management Science
1993 : MAY, VOL. 39:5, p. 536-548
Asiasana:MARKETING
DISTRIBUTION
PRICING
INVENTORY CONTROL
Kieli:eng
Tiivistelmä:This paper considers the long run, profit maximizing strategy of a distributer that holds a good (good 1) in inventory for immediate delivery and that offers a second good (good 2) for delayed delivery. When the two goods are substitutes, an out-of-stock situation for good 1 will cause consumers ("walkers") to seek the good elsewhere, other consumers ("waiters") to accept a raincheck for later delivery of good 1, and others still ("swithes") to place an order for good 2. It is shown that a profit maximizing strategy may entail setting a price for the delayed delivery item so as to encourage switching behaviour.
SCIMA tietueen numero: 108542
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