haku: @indexterm CORPORATE PLANNING / yhteensä: 896
viite: 32 / 896
| Tekijä: | Morrison, J. |
| Otsikko: | Corporate Citizenship: More than a Metaphor? |
| Lehti: | Journal of Corporate Citizenship
2003 : SUMMER, VOL. 10, p. 89-102 |
| Asiasana: | CORPORATE RESPONSIBILITY CORPORATE STRATEGY CORPORATE CULTURE CORPORATE PLANNING SOCIAL RESPONSIBILITY |
| Kieli: | eng |
| Tiivistelmä: | Corporate citizenship is explored from a starting point of an analogy with concepts of individual citizenship. Companies as entities are analogous to individual citizens, but the large, economically powerful company enjoys a position that is also analogous to government. The basis of corporate citizenship in the international environment is multiple social contracts: between company and society; between company and government; and between company and stakeholder groups. From the manager's perspective, corporate citizenship thus defined implies attentiveness to social, legal and ethical responsibilities in all the societies affected by the company's business activities. |
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