haku: @indexterm CORPORATE PLANNING / yhteensä: 896
viite: 8 / 896
| Tekijä: | Martinez, J.L. Carbonell, M. |
| Otsikko: | Value at the bottom of the pyramid |
| Lehti: | Business Strategy Review
2007 : AUTUMN, VOL. 18:3, p. 50-55 |
| Asiasana: | strategic planning corporate planning consumers low incomes models |
| Kieli: | eng |
| Tiivistelmä: | The article authors disprove common misconceptions about doing business with low-income consumers. A model is provided for doing well while doing good. |
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