haku: @author Scott, L. / yhteensä: 9
viite: 4 / 9
| Tekijä: | Scott, L. |
| Otsikko: | Spectacular vernacular: literacy and commercial culture in the postmodern age. |
| Lehti: | International Journal of Research in Marketing
1993 : AUG, VOL. 10:3, p. 251-275 |
| Asiasana: | MARKETING RESEARCH FUTURE |
| Kieli: | eng |
| Tiivistelmä: | The controversy over postmodernism is often focused on the impact of consumer culture upon language. In this article, the historical relationship between commerce, language and communication technology is explored. The struggle between mass and elite over the forms of literacy is outlined, raising questions about the sources of critical hostility toward postmodern culture. The author claims that postmodern expression integrates words, pictures, and sound in a manner that is multidimensional, accessible, and communal. |
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