haku: @author Woodruff, D. / yhteensä: 9
viite: 9 / 9
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| Tekijä: | Woodruff, D. Treece, J.B. Wadekar, B. Miller, K.L. Kerwin, K. |
| Otsikko: | Saturn |
| Lehti: | Business Week
1992 : AUG. 17, No. 3268-598, p. 34-39 |
| Asiasana: | CARS CONSUMER SATISFACTION COMPETITION |
| Kieli: | eng |
| Tiivistelmä: | Review of success of General Motors Saturn small car. Sales outstripping rivals. Initial investment. GM`s losses. Closure of GM assembly plants. Production capacity. Delay on new investments. Need for fresh models to keep pace with technical advances. Plant conversion. Bottlenecks and delays. GM`s approach to retailing. Lessons GM could learn from Saturn. Graphs outline customer-satisfaction ratings, and cars produced and sold. A Box: problems of Chevrolet dealers. |
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