haku: @author Winterfeldt, D. von / yhteensä: 9
viite: 2 / 9
| Tekijä: | Luce, R. Winterfeldt, D. von |
| Otsikko: | What common ground exists for descriptive, prescriptive, and normative utility theories? |
| Lehti: | Management Science
1994 : FEB, VOL. 40:2, p. 263-279 |
| Asiasana: | DECISION ANALYSIS UTILITY THEORY MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | Descriptive and normative modeling of decision making under risk and uncertainty have grown apart over the past decade. This paper attempts to search out the common ground between the normative, descriptive, and prescriptive modeling by exploring three types of axioms concerning structural rationality , preference rationality, and quasi-rationality. Normatively the first two are mandatory and the last, suspect. Descriptively, all have been questioned, but often the inferences involved have confounded preference and structural rationality. |
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