haku: @indexterm sports equipment industry / yhteensä: 9
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| Tekijä: | |
| Otsikko: | Market survey 3: sports equipment, part 1 |
| Lehti: | Retail Business
1994 : JUN, 436, p. 43-58 |
| Asiasana: | MARKET SURVEYS SPORTS EQUIPMENT INDUSTRY DISTRIBUTION |
| Kieli: | eng |
| Tiivistelmä: | This is the first of two reports covering the markets for sports equipment. While performance and aesthetics are important factors influencing customer demand, consumers are beginning to question what it is they are paying for. Consumers are now questioning prices and are often unwilling to pay premium prices for a well-known brand. Specialist sports retailers account for 65% of equipment sales. Over the past five years, independent specialists have lost out to the rise of catalogue showrooms such as Argos and to multiple specialists. |
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