haku: @author Gould, S. / yhteensä: 9
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| Tekijä: | Gould, S. |
| Otsikko: | Sexualized aspects of consumer behavior: an empirical investigation of consumer lovemaps |
| Lehti: | Psychology and Marketing
1995 : AUG, VOL. 12:5, p. 395-414 |
| Asiasana: | SEX CONSUMER BEHAVIOUR CONSUMERS |
| Kieli: | eng |
| Tiivistelmä: | Sexuality has not been investigated by marketers and consumer researchers in terms of the constructs and theories developed by sex researchers. This article takes a first step in applying their approaches by investigating in an empirical study the consumer lovemap. It focuses, in particular, on two aspects of the consumer lovemap in relation to product use, namely, the Consumer Sexual Behavior Sequence, which is a model of sexual stages, and product sexualization. |
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