haku: @author Heath, C. / yhteensä: 9
viite: 7 / 9
| Tekijä: | Heath, C. Soll, J. B. |
| Otsikko: | Mental budgeting and consumer decisions |
| Lehti: | Journal of Consumer Research
1996 : JUN, VOL. 23:1, p. 40-52 |
| Asiasana: | CONSUMER CHOICE BUDGETING CONSUMPTION |
| Kieli: | eng |
| Tiivistelmä: | Consumers often set budgets for categories of expenses (e.g., entertainment) and track expenses against their budget. Because budgets cannot perfectly anticipate consumption opportunities, people may earmark too much or too little money for a particular category. The results of three studies suggest that consumers do indeed set budgets and that budgeting may lead to underconsumption. To show that consumers track expenses, the studies demonstrate that budgeting effects are larger for purchases that are highly typical of their category. |
SCIMA