haku: @author Wetzels, M. / yhteensä: 9
viite: 8 / 9
| Tekijä: | Lemmink, J. Wetzels, M. Koelemejer, K. |
| Otsikko: | Manufacturer-distributor relationships and channel service quality |
| Lehti: | International Journal of Logistics Management
1996 : VOL. 7:2, p. 33-42 |
| Asiasana: | MANUFACTURING DISTRIBUTION SERVICE QUALITY |
| Kieli: | eng |
| Tiivistelmä: | In today's marketplace for fast-moving consumer goods, many brands exist with similar characteristics. development and maintenance of product differentiation becomes increasingly difficult to realize for manufacturers. Consequently, non-price competition by offering high-quality customer services, becomes increasingly important as a marketing instrument by producers towards distributors. In this article an empirical investigation has been conducted into the interrelationships between customer services offered by an international beverage manufacturer and customer sentiments toward partnership and dependence. |
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