haku: @author Tang, C. / yhteensä: 9
viite: 6 / 9
| Tekijä: | Lee, H. Tang, C. |
| Otsikko: | Modelling the costs and benefits of delayed product differentiation |
| Lehti: | Management Science
1997 : JAN, VOL. 43:1, p. 40-53 |
| Asiasana: | MANAGEMENT SCIENCE PRODUCT DIFFERENTIATION COSTS |
| Kieli: | eng |
| Tiivistelmä: | Expanding product variety and high customer service provision are both major challenges for manufacturers to compete in the global market. In addition to many ongoing programs, such as lead-time reduction, redesigning products and processes so as to delay the point of product differentiation is becoming an emerging means to address these challenges. Such as strategy calls for redesigning products and processes so that the staged of the production process in which a common process is used are prolonged. |
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