haku: @author Natter, M. / yhteensä: 9
viite: 8 / 9
| Tekijä: | Natter, M. Hruschka, H. |
| Otsikko: | Ankerpreise als Erwartungen oder dynamische latente Variablen in Marktreaktionsmodellen |
| Lehti: | Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1997 : VOL. 49:9, p. 747-764 |
| Asiasana: | PRICE THEORY PRICING MODELS EMPIRICAL RESEARCH |
| Kieli: | ger |
| Tiivistelmä: | Reference prices are conceived as extrapolative and rational expectations or dynamic nonlinear latent variables. A basic market response model with alternative functional forms serves as standard of comparison. All models are specified as artifical neural networks, their parameters are estimated by a variant of backpropagation using weekly scanner data on sales and prices of brands of one category. The conclusion summarizes empirical results and gives an over- view of the implications of reference price models for optimal dynamic pricing. |
SCIMA