haku: @author Bieger, T. / yhteensä: 9
viite: 8 / 9
| Tekijä: | Bieger, T. |
| Otsikko: | Reengineering destination marketing organisations: The case of Switzerland |
| Lehti: | Tourist Review = Revue de Tourisme = Zeitschrift für Fremdenverkehr
1998 : VOL. 53:3, p. 4-17 |
| Asiasana: | Tourism Marketing Switzerland |
| Kieli: | eng |
| Tiivistelmä: | Like most traditional forms of tourism, alpine tourism has lost its strategic success positions due to the on-going globalization of the tourism sector. The traditional structures in tourism marketing have to make place to a more market oriented structure. The association of Swiss tourism managers decided to follow destination management approach that will lead to corresponding tourism structures. |
SCIMA