haku: @author Verganti, R. / yhteensä: 9
viite: 4 / 9
| Tekijä: | Noci, G. Verganti, R. |
| Otsikko: | Managing "green" product innovation in small firms |
| Lehti: | R. and D. Management
1999 : JAN, VOL. 29:1, p. 3-16 |
| Asiasana: | MANAGEMENT SMALL BUSINESS INNOVATION |
| Kieli: | eng |
| Tiivistelmä: | The growing social and regulatory concern for the environment is leading an increasing number of companies in considering "green" issues as a major source of strategic change. In particular, this trend has major and complex implications on the technological strategy of a company and on its product innovations. This paper shows that "green" product innovation may occur and may also have strategic implications in SMEs. Starting from the analysis of four selected case studies and using a Precursurs Events methodology, this paper illustrates why "green" product innovation cannot be considered a marginal issue for most SMEs. |
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