haku: @author Kitchen, P. J. / yhteensä: 9
viite: 4 / 9
| Tekijä: | Kitchen, P. J. Schultz, D. E. |
| Otsikko: | A multi-country comparison of the drive for IMC |
| Lehti: | Journal of Advertising Research
1999 : JAN-FEB, VOL. 39:1, p. 21-38 |
| Asiasana: | ADVERTISING COMMUNICATION MARKETING |
| Kieli: | eng |
| Tiivistelmä: | This study concerns the rapid growth of the concept of Integrated marketing communications in terms of considering theoretical underpinnings and by means of a five-country empirical study of the topic within advertising agencies from different countries. |
SCIMA