haku: @author Gedenk, K. / yhteensä: 9
viite: 7 / 9
| Tekijä: | Gedenk, K. Sattler, H. |
| Otsikko: | The impact of price thresholds on profit contribution - should retailers set 9-ending prices? |
| Lehti: | Journal of Retailing
1999 : SPR, VOL. 75:1, p. 33-57 |
| Asiasana: | Consumer behaviour Economic behaviour Marketing models |
| Kieli: | eng |
| Tiivistelmä: | The article addresses the question of whether 9-ending prices make economic sense. It takes as a starting point that there is uncertainty about the presence of price thresholds, and investigates how retailers should take their pricing decisions. |
SCIMA