haku: @author Filiatrault, P. / yhteensä: 9
viite: 3 / 9
| Tekijä: | Lapierre, J. Filiatrault, P. Chebat, J.-C. |
| Otsikko: | Value strategy rather than quality strategy: a case of business-to-business professional services |
| Lehti: | Journal of Business Research
1999 : JUN, VOL. 45:2, p. 235-246 |
| Asiasana: | STRATEGY QUALITY RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | How do organizational customers assess professional services? The present study aims at evaluating the respective effects of three strategic variables, which are often confused -- namely, quality, value, and satisfaction, on organizational customers' behavioral intention to buy professional services from engineering consultants. Hypotheses derived from the existing literature are tested through a causal model (EQS procedure). |
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