haku: @author Buvik, A. / yhteensä: 9
viite: 7 / 9
| Tekijä: | Buvik, A. Reve, T. |
| Otsikko: | Asymmetrical deployment of specific assets and contractual safeguarding in industrial purchasing relationships |
| Lehti: | Journal of Business Research
2001 : FEB, VOL. 51:2, p. 101-113 |
| Asiasana: | Assets Industrial marketing Marketing research Purchasing Costs |
| Kieli: | eng |
| Tiivistelmä: | This article draws heavily on transaction cost analysis and related works in marketing in an attempt to analyze and compare interfirm dependence, exposure to opportunism, and formalizatio of purchase contracting (FORM) across channel dyads where the buyer and the supplier respectively carry out relation-specific investments. An investigation of 161 industrial purchasing relationships demonstrated that the level of formalized purchae contracting was signicantly greater when the supplier unilaterally deployed specific assets in a relationship as opposed to situations where mainly the buyer employed assets at risk. |
SCIMA