haku: @author Ryals, L. / yhteensä: 9
viite: 8 / 9
| Tekijä: | Ryals, L. Payne, A. |
| Otsikko: | Customer relationship management in financial services: towards information-enabled relationship marketing |
| Lehti: | Journal of Strategic Marketing
2001 : MAR, VOL. 9:1, p. 3-27 |
| Asiasana: | Customer relations Financial services Information technology Relationship marketing |
| Kieli: | eng |
| Tiivistelmä: | Relationship marketing is concerned with how organizations manage and improve their relationships with customers for long-term profitability. Customer relationship management, which is becoming a topic of increasing importance in marketing, is concerned with using information technology (IT) in implementing relationship marketing strategies. |
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