haku: @indexterm sports equipment industry / yhteensä: 9
viite: 3 / 9
| Tekijä: | Berisa, M. |
| Otsikko: | Amer sportsmanship above all. Case study |
| Lehti: | Profile
2001 : OCT-DEC, VOL. 11:4-5, p. 18-21 |
| Asiasana: | BRANDS SPORTS EQUIPMENT INDUSTRY SUPPLIERS FINLAND |
| Kieli: | eng |
| Tiivistelmä: | What does the name "Amer" say to the consumer? It probably brings to mind brand names like Atomic, Wilson and Suunto. The Helsinki-based sports equipment supplier is going for the gold: the aim is to become the leading global supplier in the field. |
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