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| Tekijä: | Phillips, B. J. McQuarrie, E. F. |
| Otsikko: | The development, change, and transformation of rhetorical style in magazine advertisements 1954-1999 |
| Lehti: | Journal of Advertising
2002 : WINTER, VOL. 31:4, p. 1-13 |
| Asiasana: | ADVERTISING PUBLISHING INDUSTRY USA |
| Vapaa asiasana: | MAGAZINES RHETORICS |
| Kieli: | eng |
| Tiivistelmä: | Rhetorical advertising style consists of the method or manner by which ad content is expressed; an example is the use of rhetorical figures as metaphor or rhyme. Two studies of rhetorical style in U.S. magazine advertisements from 1954 to 1999 are reported. |
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