haku: @freeterm Magazines / yhteensä: 9
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| Tekijä: | Moorman, M. Neijens, P. C. Smit, E. G. |
| Otsikko: | The effects of magazine-induced psychological responses and thematic congruence on memory and attitude toward the ad in a real-life setting |
| Lehti: | Journal of Advertising
2002 : WINTER, VOL. 31:4, p. 25-40 |
| Asiasana: | ADVERTISING PSYCHOLOGY |
| Vapaa asiasana: | MAGAZINES |
| Kieli: | eng |
| Tiivistelmä: | The effects of context-induced psychological responses have primarily been studied in experimental television settings. Contrary to previous research, this study examines the effects of context-induced psychological responses on the processing of magazine advertisements. Furthermore, a real-life survey design was used instead of an experimental design. |
SCIMA