haku: @author Shugan, S. M. / yhteensä: 9
viite: 2 / 9
| Tekijä: | Shugan, S. M. |
| Otsikko: | Editorial Compartmentalized Reviews and Other Initiatives: Should Marketing Scientists Review Manuscripts in Consumer Behavior? |
| Lehti: | Marketing Science
2003 : SPRING, VOL. 22:2, p. 151-160 |
| Asiasana: | ORGANIZATION REVIEWS RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | The author states that only that organization ensures healthy debate and constructive communication on relevant research questions. Three initiatives might help foster a transition from a procedure-based to a problem- based organization. One initiative is compartmentalized reviews. Rather than only assigning reviews based on the technical procedures used in a manuscript, the author assign at least one reviewer, whose expertise is in the problem domain, to review only that part of the manuscript. Another initiative is to avoid dichotomous certification (i.e., correct or incorrect) for procedures. A procedures yield evidence that forms a multidimensional continuum from circumstantial to overwhelming. Sometimes, precision in stating the conclusion is more important than precision in the procedure. |
SCIMA