haku: @author Ryals, L. / yhteensä: 9
viite: 6 / 9
| Tekijä: | Ryals, L. |
| Otsikko: | Making customers pay : measuring and managing customer risk and returns |
| Lehti: | Journal of Strategic Marketing
2003 : VOL 11:3, p. 165-175 |
| Asiasana: | CUSTOMER RELATIONSHIP MANAGEMENT (CRM) CUSTOMERS RELATIONSHIP MARKETING |
| Kieli: | eng |
| Tiivistelmä: | This article examines CRM (customer relationship management) and relationship marketing. As a practicle example is used portfolio management model which tells about risks and explores the risk of the customer and the measurement of returns. Implications for CRM managers are sketched. |
SCIMA