haku: @author Ordanini, A. / yhteensä: 9
viite: 6 / 9
| Tekijä: | Ordanini, A. Rubera, G. |
| Otsikko: | The release of "Greatest Hits" in the Italian recording industry: An empirical analysis of strategies and timing |
| Lehti: | International Journal of Arts Management
2004 : SPRING, VOL. 6:3, p. 24-36 |
| Asiasana: | Marketing Product development New products Music industry Recordings industry Strategy Italy |
| Kieli: | eng |
| Tiivistelmä: | The release of a greatest hits (hereafter as: g-h.) album is a way of extending a record company's product line. It follows one of two strategies: take advantage of the success of current artists (exploitation), or resuscitate the careers of long-standing artists (revival). This paper analyzes the relationship btw. the success of g-h. and the timing of their launch. Through an empirical analysis of 402 greatest hits releases in the Italian market, the authors discuss five hypotheses based on both strategies to determine which time-to-market features are related to the product's success. The findings reveal a strong relationship btw. timing and market performance, leading to several implications. |
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