haku: @author Williams, D. / yhteensä: 9
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| Tekijä: | Valentino, N. A. Hutchings, V. L. Williams, D. |
| Otsikko: | The impact of political advertising on knowledge, internet information seeking and candidate preference |
| Lehti: | Journal of Communication
2004 : VOL. 54:2, p. 337-354 |
| Asiasana: | ADVERTISING POLITICS |
| Kieli: | eng |
| Tiivistelmä: | Usually political advertising is generally informative and may reduce gaps between the least and most aware in society. However political advertising doesn´t create large shifts in candidate preference. The author´s of this article draw models of opinion change, in which they forecast that the information benefits of political advertisements would vary by level of awareness. |
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