haku: @author Hackley, C. / yhteensä: 9
viite: 6 / 9
| Tekijä: | Hackley, C. |
| Otsikko: | Communicating with the fragmented consumer |
| Lehti: | Admap
2005 : VOL. 40:3, p. 41-42 |
| Asiasana: | Consumer behaviour Communication Creativity Marketing |
| Kieli: | eng |
| Tiivistelmä: | The article explains how better creativity and planning are key to connecting with the postmodern identity-seeking consumer. It discusses the fact that a modern consumer has a hard time constructing his social identity so therefore all the marketing efforts have to be well planned in order to have good results. |
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