haku: @author Wu, S-I. / yhteensä: 9
viite: 9 / 9
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| Tekijä: | Wu, S-I. |
| Otsikko: | The impact of attitude(s), subjective norm and involvement on online behavioral intention: a structural model examination |
| Lehti: | Journal of international marketing and marketing research
2005 : JUN, VOL 30:2, p. 67-91 |
| Asiasana: | Behavioural science Models |
| Kieli: | eng |
| Tiivistelmä: | A model for the online behavioural intention (hereafter as: b-int.) process measuring attitude (here as: att.), subjective norm (as: s-norm.), and involvement (as: inv.) indicated the effective influence variables on online intention outcome. The structural equation model (SEM) was used to examine the relationships among att., s-norm., inv. degree and online b-int. It is found that inv. degree is an important variable explaining the influences on online b-int. with a significant correlation with att. and the s-norm. |
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