haku: @author Weiermair, K. / yhteensä: 9
viite: 2 / 9
| Tekijä: | Fuchs, M. Weiermair, K. |
| Otsikko: | New perspectives of satisfaction research in tourism destinations |
| Lehti: | Tourism review
2003 : VOL. 58:3, p. 6-14 |
| Asiasana: | measurement tourism |
| Kieli: | eng |
| Tiivistelmä: | This article provides new perspectives to measurement approaches in the field of customer satisfaction with services. These approaches are empirically applied at the level of tourism destination. The author then implements the Importance-Performance Analysis, the Implicit Importance Analysis and the Penalty-Reward-Contrast Analysis based on the preparatory work which includes working out the most prominent characteristics of existing satisfaction concepts. The article concludes with implications for an outlook for further research. |
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