haku: @freeterm campaigns / yhteensä: 9
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| Tekijä: | O´Shaughnessy, N. |
| Otsikko: | The British General Election of 2005: a summary perspective |
| Lehti: | Journal of Marketing Management
2006 : NOV, VOL. 21:9 - 10, p. 907 923 |
| Asiasana: | United Kingdom strategy elections politics advertising marketing |
| Vapaa asiasana: | symbols campaigns |
| Kieli: | eng |
| Tiivistelmä: | The failures and successes of the 2005 UK General Election campaign are assessed in the introduction from the marketing perspective. Seemingly this was an unsuccessful campaign; it didnt inspire anyone and it didnt create resonant images or rhetorical moments as some past elections have done according to the folk mythology. However, the somewhat boring campaign reinforced significant old truths and highlighted important new ones. It cant be described as radical or important shift, but still this election should not be ignored. The conclusions of the election appeared foregone and its rhetoric and imagery sustained common and even banal. |
SCIMA