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| Tekijä: | Piller, F.T. Walcher, D. |
| Otsikko: | Toolkits for idea competitions: a novel method to integrate users in new product development |
| Lehti: | R & D Management
2006 : JUN, VOL. 36:3, p. 307-318 |
| Asiasana: | marketing marketing research consumers sports equipment industry new products product development creativity Internet tools |
| Kieli: | eng |
| Tiivistelmä: | It has been shown by research that many innovations originate in the user domain instead of the manufacturer. A new way for manufacturers to access innovative ideas and solutions from users are Internet-based toolkits for idea competitions (TIC). Following the idea of evolutionary prototyping, a TIC is developed in cooperation with a manufacturer of sports goods. The TIC was launched as a pilot in one of the company's markets. The consensual assessment technique was used to evaluate the submissions. The evaluation provides suggestions for further research etc. |
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