haku: @author Park, J. / yhteensä: 9
viite: 2 / 9
| Tekijä: | Kim, D-Y. Park, J. Alastair, M. M. |
| Otsikko: | A model of traveller acceptance of mobile technology |
| Lehti: | International Journal of Tourism Research
2008 : SEP-OCT, VOL 10:5 p.393-407 |
| Asiasana: | attitudes mobile technology tourism technological innovation communication |
| Vapaa asiasana: | user acceptance |
| Kieli: | eng |
| Tiivistelmä: | The study examines the importance of mobile communications channels for tourism organisations. The aim of this study is to develop a comprehensive conceptual framework that empirically examines and explains the factors influencing tourist acceptance of mobile devices. The study was made creating a conceptual framework that includes the factors that influence on tourist acceptance of mobile devices. By means of two external variables and two influential determinants the study intends to represent the uniqueness of mobile technology acceptance. In addition, a confirmatory factor analysis and structural equation modelling are performed. These analyses and modelling revealed that trip experience and technology experience positively influenced perceived performance and perceived ease of use, and the factors positively related to travellers' attitudes towards using mobile devices and intention to use them within the tourism context. |
SCIMA