haku: @author Ordanini, A. / yhteensä: 9
viite: 2 / 9
| Tekijä: | Ordanini, A. Pasini, P. |
| Otsikko: | Service co-production and value co-creation: The case for a service-oriented architecture (SOA) |
| Lehti: | European Management Journal
2008 : OCT, VOL. 26:5, p. 289-297 |
| Asiasana: | service management business-to-business customers case studies companies Italy |
| Vapaa asiasana: | co-production |
| Kieli: | eng |
| Tiivistelmä: | According to a new logic, customers are always service co-producers and value co-creators, not simple targets of marketing. This article explores this key proposition, analyzing service co-production and value co-creation phenomena in the business-to-business (b-to-b) segment with the focus on the case of service-oriented architecture (SOA) with a qualitative analysis of two firms pioneering the implementation of SOA solutions. |
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