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| Tekijä: | Bock, T. De Kenhove, P. Van |
| Otsikko: | Consumer ethics: the role of self-regulatory focus |
| Lehti: | Journal of Business Ethics
2010 : DEC I, VOL. 97:2, p. 241-255 |
| Asiasana: | consumers ethics |
| Vapaa asiasana: | personal characteristics beliefs scales |
| Kieli: | eng |
| Tiivistelmä: | This study examines the influence of self-regulatory focus on consumer ethical beliefs. The link btw. the personality construct and the consumer ethics field has not yet been explored. It is indicated that promotion affects one's attitude toward questionable (herein as: qst.) consumer practices (as: cns-prcts.) with those having a stronger vs. weaker promotion focus being more likely to believe these consumer misbehaviours to be acceptable. Moreover, it is shown herein that prevention influences one's perception of morally dubious cns-prcts. with those having a stronger vs. weaker prevention focus tending more to believe these qst. cns-prcts. to be unacceptable. |
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