haku: @author Vertinsky, I. / yhteensä: 9
viite: 6 / 9
| Tekijä: | Tse, D. T. Lee, K. Vertinsky, I. |
| Otsikko: | Does culture matter? A cross cultural study of executives' choice, decisiveness, and risk adjustment in international marketing. |
| Lehti: | Journal of Marketing
1988 : OCT, VOL. 52:4, p. 81-95 |
| Asiasana: | DECISION MAKING INTERNATIONAL MARKETING CULTURE CANADA HONG KONG CHINA |
| Kieli: | eng |
| Tiivistelmä: | A cross-cultural study is presented of executives' choice, decisiveness, and risk adjustment in international marketing. Literature about the effects of cultural differences is reviewed. A study is described about the effects of a manager's home culture on the marketing decisions of Chinese and Canadian executives. The research sample is outlined. Research methodology is presented. Norms relevant to the decision situations are discussed in detail. Research findings are analysed, the role of ethnic cultures is examined. Culture makes a difference in problem identification and in the objectives motivating choice. Managerial implications are summarized, recommendations are presented for further research. |
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