haku: @author Shugan, S. M. / yhteensä: 9
viite: 5 / 9
| Tekijä: | Shugan, S. M. |
| Otsikko: | Product assortment in a triopoly. |
| Lehti: | Management Science
1989 : MAR, VOL. 35:3, p. 304-320 |
| Asiasana: | FOOD INDUSTRY MARKET STRUCTURE MARKETING MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | In a number of industries, the producers of higher-quality products offer a smaller assortment of flavours, colours, sizes, patterns, textures, fragrances, tones, styles, models, designs, types and other options. Explored is when and why producers of super-premium products should find it profitable to offer a smaller assortment than the producers of nonpremium products. Derived is a Nash equilibrium both on prices and product assortments for a triopoly. Shown is that additional product quality increased consumer price sensitivity and greater assortment costs discourage product assortment. |
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