haku: @author Chao, P. / yhteensä: 9
viite: 7 / 9
| Tekijä: | Chao, P. |
| Otsikko: | The impact of country affiliation on the creditability of product attribute claims. |
| Lehti: | Journal of Advertising Research
1989 : APR-MAY, VOL. 29:2, p. 35-41 |
| Asiasana: | ADVERTISING RESEARCH PRODUCTS DEVELOPING COUNTRIES USA |
| Kieli: | eng |
| Tiivistelmä: | Traditionally, companies in developing countries have been precluded from successfully selling directly in the U.S because of consumer resistance attributable to a lack of clearly identifiable brand image and poor country stereotype. Many of these companies are considering manufacturing investments into the U.S. TVs and VCRS were chosen to study this problem. |
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