haku: @author Chao, P. / yhteensä: 9
viite: 7 / 9
Tekijä: | Chao, P. |
Otsikko: | The impact of country affiliation on the creditability of product attribute claims. |
Lehti: | Journal of Advertising Research
1989 : APR-MAY, VOL. 29:2, p. 35-41 |
Asiasana: | ADVERTISING RESEARCH PRODUCTS DEVELOPING COUNTRIES USA |
Kieli: | eng |
Tiivistelmä: | Traditionally, companies in developing countries have been precluded from successfully selling directly in the U.S because of consumer resistance attributable to a lack of clearly identifiable brand image and poor country stereotype. Many of these companies are considering manufacturing investments into the U.S. TVs and VCRS were chosen to study this problem. |
SCIMA