haku: @author Ford, R. / yhteensä: 9
viite: 7 / 9
| Tekijä: | Ford, R. |
| Otsikko: | Managing Retail Service Businesses for the 1990s: Marketing Aspects |
| Lehti: | European Management Journal
1990 : MAR, VOL. 8, p.58-62 |
| Asiasana: | RETAILING FORECASTING DISTRIBUTION CHANNELS |
| Kieli: | eng |
| Tiivistelmä: | There are several factors in retailing which will be constant over the next decade. These include the economic role of the retailer, the evolving trade-off between price and service, and the need to target a particular segment of overall market to enjoy above-average profits. Control of knowledge about customer requirements will allow retailers to hold on to a large part of the value in the distribution chain. |
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