haku: @author Hillebrand, W. / yhteensä: 9
viite: 7 / 9
| Tekijä: | Hillebrand, W. |
| Otsikko: | Die grossen Verfuehrer |
| Lehti: | Manager Magazin
1990 : JUL, VOL. 20:7, p.88-98 |
| Asiasana: | MARKETING |
| Kieli: | ger |
| Tiivistelmä: | The author puts the question if Europe's top advertising agencies are worth their costs. He discusses how high their creative potential is, how strong their are when clients, products and markets are concerned. Marketing chiefs of six large enterprises of European countries were interviewed. |
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