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| Tekijä: | Gross, I. |
| Otsikko: | The Need for Research in Business Marketing |
| Lehti: | Journal of Advertising Research
1987 : JUNE/JULY, VOL. 27:3, p.RC 7-9 |
| Asiasana: | MARKETING RESEARCH SCIENTISTS UNIVERSITIES |
| Kieli: | eng |
| Tiivistelmä: | Several major changes have taken place in the business environment: there has been significant improvement in purchasing function in many companies, good technology is ubiquitous, the internationalization of markets, deregulation of industries, and rising marketing costs.In this business and marketing climate, research plays an important role.Interested academics should meet business people to define and undertake large-scale programs of research on issues which are important to the business world. |
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