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| Tekijä: | Wilson-Jeanselme, M. |
| Otsikko: | Grocery Retailing on the Internet: The leaky bucket theory |
| Lehti: | European Retail Digest
2001 : JUN, 30, p. 9-12 |
| Asiasana: | GROCERY SHOPS INTERNET INFORMATION TECHNOLOGY RETAILING |
| Kieli: | eng |
| Tiivistelmä: | Customer acquisition and retention has historically been the central battleground of the major food retailers. However the development of Internet food retailing may have changed some of the old certainties and if so, managers will need new powerful tools to create and sustain loyalty leadership in this growth area. The purpose of this article is to discuss if and how the Internet may have changed the rules of the loyalty game. The article suggests how Internet food retailers may use new perspectives and tools in the management of their customers in order to generate maximum Internet-based loyalty. The principles will be demonstrated through a comparison of two Internet food retailers, one French (Leclerc) and the other British (Tesco). |
SCIMA