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Tekijä:Lindblom, T.
Rimstedt, A.
Otsikko:Retail integration strategies in the EU: Scandinavian grocery retailing
Lehti:International Review of Retail, Distribution and Consumer Research
2004 : APR, VOL. 14:2, p. 171-197
Asiasana:Retailing
Food industry
Grocery shops
Alliances
Mergers
Integration
Markets
European Union
Scandinavia
Vapaa asiasana:Cross-border
Partnerships
Kieli:eng
Tiivistelmä:Restructuring activity in the European Union (EU) retail industry has until recently been primarily domestically oriented and focused on growth opportunities in the retailers' home market. Alongside the on-going harmonization and integration of European markets, grocery retailers have become increasingly interested in cross-border integration activity. Although a salient feature of Scandinavian grocery retailing, this (r)evolution of the industry has attracted only minor attention in academic literature. This paper examines the motives and strategies underlying the intensified integration activity of Scandinavian grocery retailers in general and their integration across national as well as industry boundaries, in particular. The analysis of recent integration events displays a fairly balanced distribution btw. pro- and re-active motives. Above all, the proactive motive has been apparent in many of the recent partnerships established laterally btw. Scandinavian grocery retailers and other companies.
SCIMA tietueen numero: 253729
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