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| Tekijä: | Binkley, J.K. Bejnarowicz, J. |
| Otsikko: | Consumer price awareness in food shopping: the case of quantity surcharges |
| Lehti: | Journal of Retailing
2003 : VOL. 79:1, p. 27-35 |
| Asiasana: | Consumer behaviour Grocery shops Information Prices Quantity |
| Kieli: | eng |
| Tiivistelmä: | Quantity surcharges, higher unit prices on larger sizes than smaller sizes are, are often found among grocery items. The authors hypothesize that it is the consequence of a failure to price search, and that some buyers purchase larger sizes in the belief they are cheaper, thus avoiding the need for price comparisons. In the analysis canned tuna is analysed using 1990 data from 54 grocery regions on sales, and consumer demographics. Results support the hypothesis. |
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