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| Tekijä: | Pickersgill, P. R. |
| Otsikko: | How researched helped to measure the effects of display and assess the contribution of salesmen and merchandisers *ROWNTREE MACINTOSH |
| Lehti: | Journal of the Market Research Society
1991 : JUL, VOL. 33:3, p. 153-162 |
| Asiasana: | MARKET RESEARCH SALESMEN MERCHANDISING TRADE GROCERY SHOPS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA