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| Tekijä: | Forge, S. |
| Otsikko: | High-power computing and the value chain. IT use in the packaged consumer goods industry |
| Lehti: | Futures
1994 : MAY, VOL. 26:4, p. 430-452 |
| Asiasana: | FUTURE COMPUTERS INFORMATION TECHNOLOGY |
| Kieli: | eng |
| Tiivistelmä: | This article sets out a vision of why and how competitive positioning in the 1990s will exploit a new generation of supercomputing - but at PC prices. This article follows the theme that a large enough quantitative change becomes a qualitative change. the change will be felt in all sectors but this article focuses on the packaged consumer goods industry. Pressures on manufacturers to show real value for money have never been stronger. Brand loyalty is being eroded as buying power diminishes while store-brands and economy labels exploit increasing price sensitivity. |
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