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| Tekijä: | Hertog, P. Bilderbeek, R. Maltha, S. |
| Otsikko: | Intangibles. The soft side of innovation |
| Lehti: | Futures
1997 : FEB, VOL. 29:1, p. 33-46 |
| Asiasana: | ECONOMICS FUTURE INNOVATION |
| Kieli: | eng |
| Tiivistelmä: | The "soft side" of the innovation process is easily ignored. Nonetheless it is crucial in understanding the complexity of innovation processes and competitiveness in a knowledge-based, de-materialised economy. This article focuses on intangible investments as a component of this soft side of innovation practice. First, the authors will illustrate the growing significance of intangibles by considering examples from five industries (producing clothes and fashion, flowers, beer, publishing and financial services). |
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